ALA Masters Series: Outreach 2.0: The Digital Revolution of Public Relations
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Library Facebook innovator and guru Ben Bizzle and emerging digital technology expert David Lee King will show you how to maximize the reach and impact of your library’s Facebook page in "Outreach 2.0: The Digital Revolution of Public Relations." These popular library innovators will provide strategies for taking advantage of the most cost-effective outreach tool there is, using examples from eight libraries across the country that added over 9,000 fans in 28 days. Many libraries struggle with building a following, but Bizzle and King will provide practical strategies for building a fan base significant enough to capitalize on the opportunities the platform provides, and guarantees to change the way you view community outreach. Bizzle is Director of Technology at Crowley Ridge Regional Library, Jonesboro, Arkansas. King is Digital Services Director at the Topeka & Shawnee County Public Library, Topeka, Kansas.